The Adventure Collective® · Destination partnerships

Turn the nearby adventure into an overnight stay.

Build a year-round presence while outdoor travelers are researching the places in your part of the country. A destination guide, prominent calls to action, and promotion across relevant zone content help turn trip planning into lodging interest.

Check zone availability See the ad format

One destination partner per TAC sales zone · 101 U.S. zones · $2,000 per year

Where the trip beginsAsheville, North CarolinaDestination profile example

Sponsored destination · ExampleMake room for Asheville.Explore the Blue Ridge from a place to stay.Explore the destination↗

1.65 millionsessions on app.advcollective.com over the trailing 12 months

1 / 117one exclusive U.S. sales zone — your destination's active partner position for the 12-month term

$2,000 / yearabout $167 per month for a year-round presence

Google Analytics recorded 1,647,236 sessions on app.advcollective.com over the trailing 12 months (screenshot shared September 29, 2026). Separately, AdvGuides recorded 175,790 sessions August 30 - September 28, 2026. Sessions are not unique users; these figures are not added together and do not represent guaranteed reach for any destination.

From discovery to destination

Show up while the trip is taking shape.

Travelers use Adventure Collective guides to find towns, adventure spots, protected places, and bookable trips. Each browsing location belongs to one of 101 U.S. sales zones, connecting that research to the destination partner for that zone.

01 / Explore

They browse your zone.

A traveler explores a town, map area, or selected starting point assigned to your sales zone.

02 / Discover

Your destination appears.

An active partner's sponsored invitation presents a useful reason to explore the region, clearly separated from editorial content.

03 / Stay

They follow your path.

Send them to your Adventure Collective destination profile or directly to the official lodging page you choose.

A better moment for your destination

One invitation.
Placed by location.

The placement responds to the location someone is browsing: their selected town, map center, or starting point. It is designed for desktop and mobile without requiring precise device location.

Your creativeDestination name, useful travel message, and approved image.
Your destinationA dedicated profile with a clear lodging action, or a direct link to your site.
Your zoneA predefined TAC sales zone assigned by ZIP code or browsing location. Zones reflect travel-market geography — not a fixed mileage circle.

Open the destination page example

Placement preview

THE ADVENTURE COLLECTIVE

Let Asheville be your base.

Mountain days start here. Explore the place and plan your stay.

Explore Asheville

Illustrative placement only. Asheville is not presented as a current sponsor.

Blue Ridge landscape associated with the Asheville guide

Destination profile example · Asheville

Year-round destination value

More than an ad. A useful path to your destination.

Your annual partnership combines a destination guide, prominent links to your lodging and planning resources, and promotion across relevant content assigned to your zone. Travelers meet your destination while they are already deciding where to go and what to do.

Introduce the placeEditorial-style destination context gives travelers a reason to choose your community as their base.

Move toward a stayCalls to action lead to your official lodging information, planning site, or approved destination page.

Measure the responseCampaign reporting shows the traffic and outbound referrals generated by your own placement to inform renewal.

See the Asheville exampleThe example is a design preview. It does not represent an active paid partnership.

The destination partnership

Own the invitation
in your zone.

For destination marketing organizations and tourism development authorities whose work depends on travelers choosing to stay. The $2,000 annual rate is an accessible founding-partner offer while TAC establishes zone-level benchmarks.

1/ 101

One exclusive sales zoneYour destination receives the active partner position in its assigned TAC zone for the 12-month term.

Sponsored Destination · Founding Partner

$2,000 / year

About $167 per month · billed annually

A complete year-round destination presence, subject to zone availability and approval.

Exclusive partner position in one U.S. sales zone for 12 months
A custom advertorial with direct links to your official site and lodging pages
Two clearly labeled sponsored placements across eligible content in your zone
12 social posts during the year; Reels when you provide usable video
Quarterly reporting of ad impressions, ad clicks, advertorial views, and outbound clicks

Claim the founding-partner rateOne annual payment of $2,000 after approval. This is a founding-partner rate, not a guaranteed-reach media buy. Impressions, clicks, rankings, and lodging bookings are not guaranteed.

Before you partner

Good questions.
Clear answers.

What does exclusive mean?

TAC has divided the United States into 117 destination sales zones. We allow one active destination partner in each zone. Your destination is assigned by its coordinates or ZIP code, and availability is confirmed before activation.

Are all zones the same size?

No. Zones reflect geography and travel-market density. Dense destination clusters are tighter, while lower-density regions cover more area. The partnership is for the defined zone — not a fixed mileage circle centered on the partner.

How do you decide when an ad appears?

The location a traveler is browsing — such as a selected town, map area, or trip starting point — is assigned to a sales zone. If that zone has an active partner, the sponsored invitation is eligible to appear. Device location is used only if a traveler explicitly enables it.

Can the ad link directly to our lodging page?

Yes. Choose an approved destination profile here or an approved URL on your own website, including a lodging page. Your organization controls its booking experience and current availability.

Does the partnership guarantee reach or lodging bookings?

No. TAC recorded 1,647,236 app sessions in the trailing 12 months, but that does not mean every session will see one destination's campaign. Zone activity, traveler behavior, creative, and your booking flow affect results. We do not promise a fixed number of impressions, clicks, referrals, or room nights.

What campaign reporting will we receive?

We will report the traffic and referrals attributable to your own placement, including destination-page activity and outbound visits where tracking is available. Those zone-level results create a practical basis for evaluating performance and discussing renewal pricing.

Why is the partnership annual?

Destination consideration develops across seasons and trip-planning cycles. The $2,000 founding-partner rate keeps the destination present for 12 months while giving both organizations enough data to evaluate the zone.

What happens after an inquiry?

We use your destination city or ZIP code to identify the relevant zone and confirm availability. We then discuss creative, destination details, the click destination, and activation. Sending an inquiry does not charge you or reserve a zone.

Start with your destination

Make your place
the place to stay.

Tell us which destination you represent and its city or ZIP code. We will identify its TAC sales zone and confirm whether the partner position is available before discussing activation.

Questions? [email protected]