About the founder
Eric Crews.
Founder, writer, editor, and explorer
Two decades spent telling outdoor stories, building adventure brands, and finding better ways to connect people with wild places.
The long way here
Storytelling was always the trailhead.
Eric Crews is the founder of The Adventure Collective and the Adventure Collective Network, a collaborative platform dedicated to outdoor adventure, responsible travel, and the spirit of exploration that connects people to wild places.
After graduating from Appalachian State University in 2005, he began writing and producing outdoor stories for publications including Blue Ridge Outdoors, Climbing Magazine, WNC Magazine, Mountain Xpress, and Capital at Play. That early work centered on the Blue Ridge Mountains—the people, landscapes, and local knowledge that make the region an enduring outdoor destination.
He later founded Land of Sky Media and M2S Bikes, carrying the same editorial instincts into visual media, product development, and adventure-focused entrepreneurship. Today, he leads The Adventure Collective from Asheville while continuing to explore the mountains and rivers of the Southern Appalachians.
Career journey
Field notes, films, products, platforms.
Outdoor writing
Begins contributing reporting, essays, and visual stories focused on the Blue Ridge and outdoor culture.
Land of Sky Media
Builds websites, films, and tourism campaigns for organizations across the Southeast.
M2S Bikes
Launches an adventure-focused electric-bike company and grows its direct-to-consumer audience.
The Adventure Collective
Creates a publishing and booking platform connecting field-tested context with bookable experiences.
Leading the network
Developing new editorial, mapping, and AI tools from Asheville, North Carolina.
Expertise & focus
Built where editorial judgment meets product thinking.
Storytelling
Outdoor writing grounded in place, practical context, and a reporter’s instinct for the useful detail.
Film & media
Visual narratives and destination campaigns shaped for attention without losing authenticity.
Entrepreneurship
Experience building adventure products, teams, ecommerce systems, and direct audiences.
Platform building
Connecting publishing, discovery, mapping, bookings, and AI into one useful travel ecosystem.
Selected field notes
Stories by Eric.
01Lines in the Dawn: Family-Friendly Inshore and Offshore Fishing from Myrtle Beach
Make a morning of it on a private charter out of Myrtle Beach—3.5 hours of hands-on instruction, coastal lore, and the chance at red drum, trout, and offshore gamefish. Perfect for families and first-time anglers.
Keep exploring
