THE ADVENTURE COLLECTIVE® · Independent discovery and booking for outdoor travel
Use one pass to unlock discounts and concierge recommendations at 400+ wineries across Napa, Sonoma and portions of OR and WA. Ideal for travelers who want curated winery picks, savings on group experiences, and help booking drivers and tastings.
Use one pass to unlock discounts and concierge recommendations at 400+ wineries across Napa, Sonoma and portions of OR and WA. Ideal for travelers who want curated winery picks, savings on group experiences, and help booking drivers and tastings.
You step out of your car and the morning light hits rows of vines like a folded map—soil, trellis posts, and the distant clink of glass from an early tasting room. The Priority Wine Pass promises to ease that first decision: where to go, who pours, and how to stretch a tasting budget across Napa, Sonoma and select wineries in Oregon and Washington.
Verified experiences and guided adventures in the surrounding area.
Operated by Priority Wine Pass · Napa, California
You step out of your car and the morning light hits rows of vines like a folded map—soil, trellis posts, and the distant clink of glass from an early tasting room. The Priority Wine Pass promises to ease that first decision: where to go, who pours, and how to stretch a tasting budget across Napa, Sonoma and select wineries in Oregon and Washington.
Wine country here is shaped by volcanic and sedimentary soils, cool marine breezes in Carneros, and warmer inland pockets framed by the Mayacamas. The region’s history runs from Indigenous stewardship through 19th‑century plantings, a Prohibition‑era reset, and a modern boom that mixed boutique, estate and larger commercial operations. Culture oscillates between family cellars with one barrel and architect‑designed châteaus with concierge services.
Practically, the pass functions as a discount and concierge platform: after purchase you email your ticket number to receive a promo code and curated winery suggestions. It’s useful for first‑time planners and groups—expect to reserve appointments, confirm which discounts apply (some offers limit party size) and plan transportation in advance. Bring a valid ID, pace tastings (spit when needed), hydrate between stops, and tip tasting room staff even on discounted pours.
Best times are weekdays and shoulder seasons to avoid crowds. If you want private transportation, the service offers driver recommendations. The Pass condenses choices so you can spend less time choosing and more time standing at the rail, smelling a poured cabernet or a bright coastal pinot.
Email the provided ticket number to [email protected] to receive a promo code and instructions for redemption at prioritywinepass.com/shop.
Discounts are valid for one year from date of purchase, but individual winery offers and blackout dates may apply—confirm with the concierge.
Yes—concierge services include group planning and some discounts accommodate larger parties, but many wineries require advance booking for groups.
The pass provides discounted or complimentary tastings at select partners, but not all fees are covered; check each winery’s offer details before arrival.
Priority Wine Pass operates guided outdoor trips and adventures with an emphasis on safety, stewardship, and memorable experiences.
You step out of your car and the morning light hits rows of vines like a folded map—soil, trellis posts, and the distant clink of glass from an early tasting room. The Priority Wine Pass promises to ease that first decision: where to go, who pours, and how to stretch a tasting budget across Napa, Sonoma and select wineries in Oregon and Washington.
You step out of your car and the morning light hits rows of vines like a folded map—soil, trellis posts, and the distant clink of glass from an early tasting room. The Priority Wine Pass promises to ease that first decision: where to go, who pours, and how to stretch a tasting budget across Napa, Sonoma and select wineries in Oregon and Washington.
Wine country here is shaped by volcanic and sedimentary soils, cool marine breezes in Carneros, and warmer inland pockets framed by the Mayacamas. The region’s history runs from Indigenous stewardship through 19th‑century plantings, a Prohibition‑era reset, and a modern boom that mixed boutique, estate and larger commercial operations. Culture oscillates between family cellars with one barrel and architect‑designed châteaus with concierge services.
Practically, the pass functions as a discount and concierge platform: after purchase you email your ticket number to receive a promo code and curated winery suggestions. It’s useful for first‑time planners and groups—expect to reserve appointments, confirm which discounts apply (some offers limit party size) and plan transportation in advance. Bring a valid ID, pace tastings (spit when needed), hydrate between stops, and tip tasting room staff even on discounted pours.
Best times are weekdays and shoulder seasons to avoid crowds. If you want private transportation, the service offers driver recommendations. The Pass condenses choices so you can spend less time choosing and more time standing at the rail, smelling a poured cabernet or a bright coastal pinot.