Spend a private day touring Rioja’s vineyards with a driver, two guided winery tastings, and a pintxos stop in medieval Laguardia. Perfect for travelers short on time who want an immersive, educational wine experience with local flavor.
Spend a private day touring Rioja’s vineyards with a driver, two guided winery tastings, and a pintxos stop in medieval Laguardia. Perfect for travelers short on time who want an immersive, educational wine experience with local flavor.
Book with The Good Tour Company
Verified experiences and guided adventures in the surrounding area.
Operated by The Good Tour Company · Pamplona, Navarra
Drive out of Pamplona and into Rioja’s sun-scorched hills for a day that reads like a local’s love letter: Secret Rioja is a private, nine-hour tasting masterclass that pairs two boutique wineries with guided tastings and a pintxos stop in medieval Laguardia. The experience begins in Pamplona, Navarra, where your private driver collects you from your accommodation and unpacks the scattered vineyards of the region so you don’t have to navigate narrow back roads or bus schedules.
Vineyards, low limestone outcrops, and old stone bodegas set the scene—Rioja’s backbone is Tempranillo vines trained over clay and calcareous soils that give structure and mineral lift to the wines. The tour visits two wineries, each offering a guided tasting that explains fermentation, oak aging in American or French barricas, and the difference between joven, crianza, reserva, and gran reserva. Small-production techniques and cellar rituals come alive as you descend into cool, barrel-lined rooms and taste across vintages.
Between tastings, the driver threads the group through vine terraces and small farmhouses, offering glimpses of stony ravines and the scrub of wild rosemary and thyme that scent the air. In Laguardia, a hilltop medieval town surrounded by fortified walls, the tasting shifts to pintxos—small, sharply flavored plates that pair with Rioja’s acidity and tannin. Here the streets are cobbled, the arched gateways lead to hidden plazas, and local taverns pour with the casual generosity that makes a Spanish afternoon feel like a ritual.
Why book this with Secret Rioja? For travelers with limited time, the private-driver format maximizes winery access and personal attention—groups are capped at eight—and turns logistics into a luxury. The tour educates without pretension: expect practical tasting notes, hands-on explanations of oak influence, and a curated selection of wines that showcase the region’s range from fruit-forward jóvenes to age-worthy reservas.
Practical essentials: this is a nine-hour outing that includes hotel pickup; comfortable shoes, sun protection, and a modest tolerance for walking across uneven cellar floors are recommended. The tour is a strong choice for couples, small groups, and anyone interested in learning how Rioja’s geography, grape varieties, and aging traditions shape flavor. It’s a compact, savory immersion into one of Spain’s most celebrated wine regions, delivered with local knowledge and the ease of private transport.
Guides often explain Rioja’s long history of barrel aging and classification—Rioja achieved Denominación de Origen Calificada (DOCa) status in 1991—so tastings mix science with storytelling. The pace suits curious beginners and seasoned tasters alike: expect focused 30–45 minute tastings at each bodega, time to wander vineyard rows, and a relaxed lunch break in Laguardia’s old quarter. Small-group dynamics mean more samples and candid conversation with winemakers when available. Bring light jacket; cell signal can be patchy.
This tour includes pick-up at your accommodation. We will contact you to arrange the details.tt
The full experience runs about nine hours, with two guided tastings and a pintxos stop in Laguardia.
Groups are limited to up to eight people for a personal tasting experience.
Inform the operator ahead of time about any dietary needs for the pintxos stop; they can usually accommodate simple requests.
Yes — the masterclass balances approachable tasting guidance with deeper notes for more experienced drinkers.
Gratuities are not specified; tipping drivers and guides for good service is customary but optional.
The Good Tour Company is a Donostia / San Sebastián–based tour operator specializing in culinary and cultural experiences across the Basque region and nearby destinations. Founded to showcase local gastronomy, history and landscapes, the company offers chef‑led pintxo tours in San Sebastián, guided walking tours of the city, and curated visits to Rioja wineries with exclusive tastings. Guided experiences include private and small-group options with local experts: chef guides for pintxo tastings, knowledgeable city guides for walking tours, private drivers for vineyard and French Basque coast transfers, and organized access for San Fermín festival events. Specific offerings listed include private balcony views for the Chupinazo and Running of the Bulls, buffet breakfast balcony packages, and masterclass visits to secret Rioja wineries with hotel pickup. The Good Tour Company’s portfolio also covers day trips to Bayonne, Biarritz and Saint-Jean-de-Luz on the French coast, as well as private, comfortable tours to Lourdes that visit the Grotto and key religious sites. Services described by the company emphasize on‑the‑ground logistics such as private transport, hotel pickup, and guided tastings. All descriptions use third‑party factual trip details provided by the operator, and the company’s experiences focus on authentic local flavors, historical context, and structured access to regional highlights. Travelers can expect culinary focus, regional wine expertise, festival access options, and private transport where specified, with each tour designed to highlight the culture and flavors of the Basque Country and neighboring regions.
Book with The Good Tour Company