Industry Nine, the Asheville, NC-based craftsman of precision mountain bike hubs and components, has just taken a decisive leap forward by acquiring We Are One Composites, a Kamloops, BC carbon fiber rim specialist. This partnership, forged from years of collaboration, promises to keep the production of top-tier mountain bike wheels firmly rooted in North America, serving riders who demand quality, durability, and innovation.

The energy behind this union is raw and practical: with both brands continuing operations from their original locations, Industry Nine’s sharp engineering and machining expertise will blend seamlessly with We Are One’s carbon fiber mastery. This isn’t just a merger — it’s a strategic alliance designed to build on strengths rather than replace them. Industry Nine has already spec’ed We Are One rims in their premium Hydra2 wheelsets, while We Are One has relied on Industry Nine hubs for many of their popular builds.

Why does this matter to you, the rider? In recent years, the cycling industry has weathered storms with multiple brands folding under pressure. This move stabilizes North American manufacturing, allowing these companies to engineer products that meet the real-world demands of trail durability, ride smoothness, and reliable performance. Clint Spiegel, the founder of Industry Nine, emphasizes that by uniting, they’re better positioned to push the boundaries of bike technology—an exciting prospect for riders who crave cutting-edge performance without sacrificing quality.

Despite the acquisition, We Are One wasn't forced into the deal — this comes from aligned visions and shared values. The partnership aims to maintain their commitment to North American craftsmanship and keep innovation alive. Future products, expected to carry the Industry Nine name, may introduce breakthroughs in wheel technology, although specific details remain under wraps.

For riders who appreciate the details: Industry Nine’s traditional focus includes hubs, stems, and headsets machined in western North Carolina, while We Are One brings carbon rims crafted in British Columbia. This vertical integration means tighter quality control and faster advancement of integrated wheelsets built to tackle rugged backcountry terrain.

Mountains, rocks, mud, and technical descents will soon meet wheels designed with engineering and craftsmanship forged on this continent—combining expertise built on decades of experience. Whether you’re upgrading wheels for aggressive trail riding or looking for reliable, North American-crafted carbon components, this new powerhouse duo sets a path forward worth tracking.

In a world full of globalization, Industry Nine and We Are One’s fusion offers a grounded commitment: American and Canadian innovation built for riders who demand more than just a wheel— they want a trustworthy tool engineered to conquer the fierce and untamed trails ahead.