The Adventure Collective / Advertising
Reach travelers in the places they explore.
Buy the destination content markets your client wants to reach. One campaign can appear across city guides, protected places, adventure spots, and bookable experiences. Pricing scales with projected traffic: $12 CPM for the first 12,500 monthly impressions, then $8 CPM above that threshold. Estimates currently use daily page views projected over 30 days.
For agencies, destination marketers, attractions, travel brands, and the teams that represent them.
Sponsored / example creative
A city made for the long way around.
A responsive postcard designed for the guide experience.
Buy by browsing market
Advertise alongside content about the zones your audience is researching.
One advertiser per market
Reserve a market for the paid campaign period when available.
Measured, then priced
Traffic cards show verified page views. Ad impressions and clicks are reported after launch.
Select your markets
Choose your client's markets.
A San Francisco campaign, for example, can reach people browsing Asheville, Seattle, and New Orleans guides without buying San Francisco itself.
Planning estimates use eligible page views as a proxy projected over 30 days at progressive $12/$8 CPM tiers ($12 CPM for the first 12,500 impressions, $8 CPM thereafter, no monthly floor). Final checkout requires approved slot availability.
How your campaign appears
A useful invitation within the journey.
01 · Choose browsing zones
Select the markets whose guides your audience is reading. This targets page context, not a visitor's home address.
02 · Shape your creative
Provide finished artwork to spec or let us compose a responsive, clearly labeled sponsored invitation.
03 · Track the response
Review delivered ad impressions and outbound clicks; page traffic is context, not a delivery guarantee.
Transparent Rate Structure
Traffic-Based Progressive CPM & 30-Day Projections
First 12.5k impressions: $12 CPMAdditional impressions: $8 CPMNo monthly floor
Destination zone traffic is measured daily. Because campaigns run on a monthly schedule, pricing uses verified daily averages projected across 30 days with progressive tier volume pricing:
01 · The Projection Formula
Average Daily Views = Total Views During Measurement Period ÷ Days Observed
Projected Monthly Views = Average Daily Views × 30
Rolling 30-Day Window: For up to 30 days, the calculation divides measured traffic by the completed days observed. After day 30, it continues using only the most recent 30 days (day 31 drops day 1 and adds day 31), maintaining an active rolling average indefinitely.
02 · Pricing Breakdown Tiers
Tier 1$12 CPM
First 12,500 impressions ($150 max for base tier)
Tier 2$8 CPM
All impressions exceeding 12,500
Total Estimated Monthly PriceTier 1 Price + Tier 2 Price
Effective CPMTotal Price ÷ (Projected Views ÷ 1,000)
Traffic Progression Example: Bar Harbor
Observe how average daily views, monthly projections, and progressive pricing develop over time:
| Days Observed | Cumulative Views | Daily Average | Monthly Projection | Tier Breakdown | Estimated Monthly Price | Effective CPM |
|---|---|---|---|---|---|---|
| 1 day | 4,000 | 4,000 | 120,000 | 12.5k @ $12 ($150) + 107.5k @ $8 ($860) | $1,010 | $8.42 CPM |
| 2 days | 8,600 | 4,300 | 129,000 | 12.5k @ $12 ($150) + 116.5k @ $8 ($932) | $1,082 | $8.39 CPM |
| 3 days | 12,000 | 4,000 | 120,000 | 12.5k @ $12 ($150) + 107.5k @ $8 ($860) | $1,010 | $8.42 CPM |
| 7 days | 30,100 | 4,300 | 129,000 | 12.5k @ $12 ($150) + 116.5k @ $8 ($932) | $1,082 | $8.39 CPM |
| 30 days | 123,000 | 4,100 | 123,000 | 12.5k @ $12 ($150) + 110.5k @ $8 ($884) | $1,034 | $8.41 CPM |
| Day 31+: Drops day 1 and adds day 31, maintaining the rolling 30-day average indefinitely. | ||||||
Ready to reserve your markets?
Checkout first. Build the creative next.
We only need the billing contact and campaign date to reserve your zones. After payment, you can add the destination link, upload an existing ad, or ask TAC to prepare the responsive creative.
Looking for an advertorial and social promotion too? Explore destination partnerships.
What counts as traffic?Measured page views across eligible zone pages divided by completed days observed, up to the latest 30 days, and projected across 30 days. We currently have roughly one day of traffic history. Cards state the observed-day count. These views are a planning proxy, not viewable ad impressions, unique visitors, or guaranteed delivery.
Can an agency buy several zones?Yes. The advertiser can be in one city and buy zones elsewhere. Availability follows the viewed content market.
How do renewal and refunds work?One-time campaigns end on schedule. Recurring campaigns can be cancelled before the next charge and run through the paid term. Full refund before launch; if we cannot deliver an approved campaign, we offer an extension or proportional refund. No click or conversion guarantee.
Need a media plan?Our team can tailor a multi-market campaign. Email [email protected].